New York IABC
 













 

2005 ACE Competition Winners


The NY/IABC Awards for Communication Excellence (ACE) recognize extraordinary communications work and best practices in our profession. Winning entries successfully apply strategic, innovative and highly creative communication processes, programs and/or tools that yield measurable results. Awards of Excellence or Awards of Merit are listed within each category. NY/IABC congratulates the winners and thanks them for their outstanding contributions to the profession.

PROGRAMS AND CAMPAIGNS

Community/Government Relations

AWARD OF EXCELLENCE
Burson-Marsteller
Comalco: Engaging in Shareholder Dialogue and Community Relations

AWARD OF MERIT
Patrice Tanaka & Company
Carpet One Makes a Difference

AWARD OF MERIT
PR Newswire
"Detective B. Savvy" Benefits Campaign

AWARD OF EXCELLENCE
Davis & Company
Communicating the Value of Benefits to Wyeth Employees

AWARD OF MERIT
Fisher Scientific International, Inc.
The Fisher Forum

Investor Relations

AWARD OF MERIT
TIAA-CREF
Brokerage Services

Market/Customer Relations

AWARD OF EXCELLENCE
TIAA-CREF
OPS Communications for Purdue Communications

AWARD OF MERIT
Port Authority of New York & New Jersey
AirTrain. Make the Connection

Corporate Identity/Branding

AWARD OF MERIT
Ruder Finn
Novartis Shines During Pharma's Dark Days

Employee Benefits/HR Programs

AWARD OF EXCELLENCE
Aon Consulting
PBG Healthy Living Campaign

AWARD OF MERIT
PepsiCo Inc.
PepsiCo 401(k) Participation Campaign

AWARD OF MERIT
Aetna CCG
HCR Manor Care Consumer Directed Health Plan Campaign

Other Purpose Programs and Campaigns

AWARD OF EXCELLENCE
Burson-Marsteller
Tribute to a Generation: Dedication of the National WWII Memorial

AWARD OF MERIT
Hunter Public Relations
Post_It Notes:"Sticking Up" for Breast Cancer Research: The World's Largest Pink Ribbon

MEDIA RELATIONS

Most Creative and Innovative Media Relations Strategy

AWARD OF EXCELLENCE
Stern + Associates
Siemens Medical Solutions Launches the MAGNETOM Espree

AWARD OF MERIT
Long Island College Hospital
Smoking Cessation Programs at LICH

Best Use of Social Responsibility

AWARD OF EXCELLENCE
Maloney & Fox
Go Chocolate for Charity: Godiva Liquer

Best Publicity Placement of the Year

AWARD OF EXCELLENCE
Pierce Mattie Public Relations
Yamuna Body Rolling

Best Media/Publicity Campaign of the Year

AWARD OF EXCELLENCE
Pierce Mattie Public Relations
Jane Iredale

AWARD OF MERIT
Middleton & Gendron, Inc.
A Toy Story: Relaunching the Legendary FAO Schwarz Brand

Publicity Team of the Year

AWARD OF EXCELLENCE
Padilla Speer Beardsley
PSB's Lean, Mean Publicity Machine

PUBLICATIONS

Newsletters

AWARD OF MERIT
Metro Plus Health Plan
Metro Plus Health Letter

Magazines

AWARD OF EXCELLENCE
TIAA-CREF
View Magazine

Annual Reports: For profit

AWARD OF EXCELLENCE
VSA Partners
Pfizer Inc. 2004 Annual Review

AWARD OF MERIT
Fisher Scientific International Inc
Fisher Scientific 2004 Annual Report

Annual Reports: Nonprofit

AWARD OF EXCELLENCE
Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center 2004 Annual Report

AWARD OF MERIT
Port Authority of NY & NJ
2004 Annual Report Port Authority of NY & NJ

Direct Mail

AWARD OF MERIT
Continuum Health Partners
Roosevelt Hospital Direct Mail Campaign

Benefits Brochures

AWARD OF EXCELLENCE
The Segal Company
BNP Paribas "The Ball's in Your Court" Enrollment Kit

AWARD OF MERIT
PepsiCo, Inc
PepsiCo 401(k) New Hire Enrollment Kit

Other Special Purpose Publications

AWARD OF EXCELLENCE
Strategic Communications Group
Pearls (A book for Citi Cards senior leaders)

AWARD OF MERIT
The Rockefeller Group International, Inc.
Centerlines Ð Summer Concert Program

WRITING

Speeches/Scripts

AWARD FOR EXCELLENCE
Biosector 2
Dr. Campbell Howard Speech at Charles R. Drew University of Science and Medicine

Annual Reports: For Profit

AWARD OF EXCELLENCE
Fisher Scientific International Inc.
2004 Annual Report

AWARD OF MERIT
Citizens Financial Group, Inc.
Citizens Financial Group 2004 Annual Report

Annual Reports: Nonprofit

AWARD OF EXCELLENCE
Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center 2004 Annual Report

Magazines/Newsletters

AWARD OF EXCELLENCE
TIAA-CREF
View Magazine

DESIGN

Newsletters

AWARD OF EXCELLENCE
The Rockefeller Group International, Inc.
Perspectives, The Rockefeller Group

AWARD OF MERIT
Aon Consulting & PBG
PBG Healthy Living Magapaper

Annual Reports: For Profit

AWARD OF EXCELLENCE
Citizens Financial Group Inc.
Citizens Financial Group 2004
Annual Report

AWARD OF MERIT
Aon Consulting
2003 Aon Annual Report

Annual Reports: Nonprofit

AWARD OF EXCELLENCE
Memorial Sloan-Kettering Cancer Center
2004 Annual Report

Brochures, Handbooks and Special Publications

AWARD OF EXCELLENCE
Two Twelve Harakawa Inc.
Downtown Baltimore Pedestrian Wayfinding System

Advertising

AWARD OF EXCELLENCE
Ruder Finn
Novartis - "Think What's Possible"

AUDIOVISUAL

Video - Overall Production

AWARD OF EXCELLENCE
Creative Video Corporation
GE People...The Power to Make a Difference

Slide or Computer-Generated Presentation

AWARD OF EXCELLENCE
TIAA-CREF
Financial Education Retirement Presentation

ELECTRONIC AND DIGITAL COMMUNICATIONS

Internet - World Wide Web Sites

AWARD OF EXCELLENCE
Strategic Communications Group
Use Credit Wisely for Business

AWARD OF MERIT
IconNicholson
TowerGroup Web Site

Intranet - Internal Web Sites

AWARD OF EXCELLENCE
Aetna Customized Communications Group
Yahoo! AHF Web Site

AWARD OF MERIT
Pfizer Inc. Eu-Can-AfME online

CD-ROM

AWARD OF EXCELLENCE
TIAA-CREF
Financial Education Retirement Presentation

Other

AWARD OF EXCELLENCE
VSA Partners
Goldman Sachs: Our Story

MOST IMPROVED COMMUNICATIONS

Print

AWARD OF EXCELLENCE
TIAA-CREF
View Magazine

Electronic

AWARD OF MERIT
The SPI Group LLC
Steve Adubato's Stand & Deliver
Web Site


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