New York IABC
 












 

NYIABC Event

Shifting from Print to On-Line Media: Analyzing the 2008 PR Week / PR Newswire Media Survey and the impacts on journalists, bloggers and PR officers

The continuing shift from print to online media is forcing many journalists to re-assess their professional responsibilities and methods of reporting the news. Findings uncovered in the "2008 PRWeek / PR Newswire Media Survey," indicate that today's media professionals are being tasked with more responsibilities, are facing changing job requirements, and are more aware of the commercial side of the business than ever before. For PR professionals, the extended responsibilities of journalists and the proliferation of online news sites and blogs translates to more opportunities to gain more coverage.

So what does this ultimately mean for reporters, bloggers and PR professionals?

Join the International Association of Business Communicators for a seminar providing a detailed account of the findings of the "2008 PRWeek / PR Newswire Media Survey" and meet and listen to analyses from:

  • PR Newswire's President, Dave Armon
  • The Huffington Post's Media/ETP Editor, Rachel Sklar
  • PR Week's Publishing Director, Julia Hood
  • 5W Public Relations' President & CEO, Ronn Torossian
  • Business Media Columnist and Blogger, Jon Fine
WHEN:
 Thursday, June 5, 2008 (6:00 PM - 8:00 PM)
WHERE:

Offices of McKinsey
(21st floor of the Aon Building)
55 East 52nd Street
NYC

Enter atrium between Park and Madison, go up escalator to Security
FEES:
 $20 for IABC members, PR Newswire members & PR Week subscribers
$35 for guests / non-members

Refreshments will be provided.

Due to overwhelming popular response to the event, the event space is now over-booked.

IABC is however accepting requests for additional guests to be placed on a waiting list [which will be confirmed and finalized by the end of Wednesday, June 4].

Please e-mail: nyiabc@adminoffice.biz to submit a request for the event's waiting list.


For questions, contact Barbara Coen at 212-253-4092 or nyiabc@adminoffice.biz

Site design by Quadrant Communications Co., Inc.
NYIABC website managed by Balefire Communications
     
x