NYIABC Event

If a Tree Falls in the Woods: Capitalizing on the Communications Component of Corporate Social Responsibility

The New York IABC's event on Corporate Social Responsibility, held May 8 at PricewaterhouseCoopers, was a huge success garnering over 110 registrants across many industries including financial services, consumer products, non-profits, public relations, and entrepeneaurs. Dynamic and hard-hitting issues concerning the role and responsibilities of a corporation towards the environment and general community were addressed and debated as the panel outlined how corporate social responsibility affects corporate brand marketing and investor relations.

Left to Right: Peter Burger (IABC President), Maria Lilly (MJ Lilly Assoc. and Moderator), Judy Tenzer (American Express), Shannon Schuyler (PricewaterhouseCoopers), Carrie Passmore (Discovery Channel), Charles Majors (IABC VP)

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