New Shifting from Print to On-Line Media

Analyzing the 2008 PR Week / PR Newswire Media Survey and the impacts on journalists, bloggers and PR officers Gala

NY/IABC sponsored a seminar providing a detailed account of the findings of the "2008 PRWeek / PR Newswire Media Survey" and analyses from:

• PR Newswire's President, Dave Armon
• The Huffington Post's Media/ETP Editor, Rachel Sklar
• PR Week's Publishing Director, Julia Hood
• 5W Public Relations' President & CEO, Ronn Torossian
• Business Media Columnist and Blogger, Jon Fine

The continuing shift from print to online media is forcing many journalists to re-assess their professional responsibilities and methods of reporting the news. Findings uncovered in the "2008 PRWeek / PR Newswire Media Survey," indicate that today's media professionals are being tasked with more responsibilities, are facing changing job requirements, and are more aware of the commercial side of the business than ever before. For PR professionals, the extended responsibilities of journalists and the proliferation of online news sites and blogs translates to more opportunities to gain more coverage.

Panel addresses strategic goals and shares PR Newswire market research.