PR Forum: "Changing your 2010 Playbook?"
Is the Press Release Dead?
Have Twitter, blogs, RSS feeds and other new media taken over its place and usefulness? Has social media changed the way you distribute press releases? We'll also discuss the press release approval process -- horror stories and success stories, and your "best hits" from a press release -- how did you make it happen?
Embracing Social Media
Although you may be very active with social media in your personal life, does communicating via social media mean it's right for your company?
Join your colleagues and moderators Robert Becton and Andrew Blum for what we hope will be a lively and forthright discussion.
Registration for NY/IABC PR Forum Group
WHEN: |
Wednesday, April 28, 2010,
6:00 PM to 08:00 PM |
WHERE: |
The Midtown Executive Club
40 West 45th Street
Between Fifth and Sixth Avenues
New York City |
FEE: |
This event is free of charge. |
REGISTRATION:: |
Click on the link to register or RSVP. Register Here |
SECURITY: |
All attendees must be registered to attend an event. NY-IABC hosts events at various locations and venue security is often strict. If your name is not on the door list and payment has not been received, you WILL NOT be admitted. |
This bi-monthly forum will be moderated by:
Andrew Blum
Andrew Blum is media relations manager of Chadbourne & Parke, an international corporate law firm, where he has handled proactive and reactive PR and crisis communications and dealt with television, print, radio, the internet, bloggers and podcasts. He has directed PR for corporations, individuals and other clients in the U.S. and overseas and ran his own PR agency. Andy has also worked for PR agencies such as Manning, Selvage & Lee, Ruder Finn and G.S. Schwartz and has managed eight outside PR agencies as an in-house client. He was lead PR strategist for DC lobbyist Jack Abramoff , and for HealthSouth CEO Richard Scrushy in the first Sarbanes Oxley case, and handled PR for part of the Natalee Holloway case. More recently, he has done a range of green/climate change PR and political-related PR for former NY Governor George Pataki. Additionally, Andy has done branding, marketing and business development work. Prior to entering PR, he was a reporter, editor and freelance writer and has written for The Wall Street Journal, New York Times Syndicate, Time Magazine, ABCNews.com, The International Herald Tribune, USA Today, LA Times and UPI. He received a B.A. in Journalism from the University of North Carolina at Chapel Hill.
Robert J. Becton
Robert Becton is President of Communications Consulting Inc. He has over 25 years in all aspects of strategic and tactical communications including media relations, investor relations, crisis management, organizational change, branding, marketing, advertising, and employee communications. At PR agencies such as Burson-Marsteller and the GCI Group , Bob has worked for such companies as Sprint, Dow Corning, Pfizer, Sandoz, EchoStar, General Electric, Merrill Lynch, Sony, and the VF Corporation. He has held senior management positions at firms such as J.P. Morgan, Prudential Securities, HSBC Bank, Moody's, and the AICPA. His current clients include firms undergoing Department of Justice investigations, SEC inquiries, and select firms currently involved in Congressional and Senate inquiries and testimony.
ABOUT the IABC: Founded in 1972, the International Association of Business Communicators is a global network of 16,000 business communication professionals in over 70 countries providing the content, credibility, and forum to assist colleagues succeed in their careers and address major affairs and concerns of the industry. IABC members hold positions in several major industries in disciplines including employee, corporate, marketing and human resource communications as well as public, media, and investor relations.
REGISTRATION / CONTACT: For questions, contact Barbara Coen at 212-253-4092 or nyiabc@adminoffice.biz
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