Transforming CSR & Sustainability into‘Marketable’ Enterprise Strategy
"Enterprise sustainability is a strategic business imperative."
- IBM, Driving Performance Through Sustainability report (Dec. 2011)
NY/IABC’s event, Transforming CSR into Profitable Results on April 17, drew attendees from a variety of industries. The expert panelists demonstrated the importance and financial gain of integrating corporate social responsibility into all aspects of business. The panel discussed the ways in which Europe is ahead of the U.S. in their “environmental, social and governance” investing, since European companies infuse the culture through all business practices. Attendees learned how CSR and communication departments can move beyond telling a "green story" to create a dialogue that resonates with all audiences. The panelists included, Chris Davis, Vice President, Supply Chain Sustainability, Citi; DeShele Dorsey, Senior Managing Director, Changing Our World; and Janet Morgan, President, CSRwire. John Havens, EVP, Strategy and Engagement, Yoxi.tv moderated the panel.
McKinsey Global Institutes “Leading the World”
KPMG “Expect the Unexpected”
The Happiness Initiative
The Social Venture Network
DeShele Denise Dorsey, Senior Managing Director
As head of the Corporate Social Engagement practice at Changing Our World, an Omnicom company, DeShele develops sustainable and impact-driven strategies helping corporations and their key constituents maximize opportunities to address major societal issues. Working closely with Fortune 500 companies, DeShele helps companies leverage their corporate citizenship efforts to garner greater brand value, outcomes, consumer loyalty, and employee engagement. DeShele’s work spans over a decade across an array of companies and nonprofits including Hess, MillerCoors, Altria Client Services, ConAgra Foods, CarMax, FedEx, Sams’ Club, UBS Financial Services, the National Visionary Leadership Project, and Plan USA. DeShele previously worked at TCC Group, where she developed corporate citizenship programs and strategic plans for leading organizations such as Prudential, Gap Foundation, Henry Street Settlement, New York City Mission Society, and Neighborhood Defender Services.
Chris Davis is the Vice President for Supply Chain Sustainability at Citigroup, Inc. in New York City. In this role, Chris is responsible for the design, development and implementation of Citi’s sustainable procurement program. Additionally, Chris acts as a liaison between internal stakeholders, suppliers and external organizations and provides guidance to advance sustainable business practices within Citi's supply chain. In addition to his current role with Citi, he is actively engaged in the local community as a member of the Manhattan Chamber of Commerce’s Subcommittee on Corporate Social Responsibility. Chris has also participated as a task force member for Sustainable New Jersey’s Community Partnerships and Operations & Maintenance Committees.
Janet Morgan is President of CSRwire, the exclusive distributor of CSR news and information for NASDAQ OMX’s Globe Newswire and Marketwire with 250,000 page views per month. Prior to CSRwire, Jan was President of Morgan Amadeo LLC as well as Director of Not-For-Profit Consulting Services at RSM McGladrey, and Director of Not-For-Profit Consulting for American Express’ Tax & Business Services’ Group. Her passion is to work with businesses that are “creating positive, sustainable and progressive change, moving away from single bottom line capitalism.” Over the last 25 years, Jan has consulted with a wide range of clients from Fortune 500 companies to nonprofit and social venture enterprises. Jan serves on the Board of Governors of Antioch University and the Board of Trustees of READ Global (Rural Education and Development). Additionally, she is a member of the Social Venture Network and the Association of Governing Boards of Universities and Colleges.
John C. Havens is EVP, Strategy and Engagement at Yoxi.tv, an Agency that partners social innovation entrepreneurs with brands for shared-value media campaigns/video productions. Previously, John was EVP, Social Media for Porter Novelli, where he provided senior strategic counsel for Gillette, HP, Merck, and Monster Worldwide among other clients as well as writing the Agency's global Digital strategy and training plans. Before joining Porter Novelli, John was VP, Business Development for BlogTalkRadio where he worked with WalMart, Ford, Pepsico, Allstate and Century21 and helped design the company's white label enterprise platform product. John led two of New York's largest "unconferences", coordinating events with over 2,000 attendees and 200 speakers while driving the majority of sponsorship contributions. He was also the first Guide to Podcasting at About.com. John has also spoken at SXSW, Web 2.0, the Business Development Institute, NYU, Stanford, NYU, Columbia and internationally in Stockholm, Munich, Madrid, Brussels, and Amsterdam. He has written for/been quoted by PR Week, Advertising Age, INC Magazine, The Huffington Post, Mashable, Fast Company, LeMonde, and iMedia. John also authored the book, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. (Wiley, 2008)