Internal Communications and the Social Enterprise
Transforming communications in the age of social enterprise technology
Join Interact and New York IABC on February 25th as we partner to bring you an interactive half-day discussion of innovative approaches to internal communications and employee engagement. Our agenda is packed with four presentations from experts in the field, an interactive group Q&A session, and breakfast and lunch networking with communications colleagues across a range of industries.
We'll examine proven ways that organizations are using social technology and other tools in their communications programs to pave the way for critical business goals, from maximizing productivity to increasing employee retention. Come share the ideas that are shaping today's best internal communications programs.
Walk away with a thorough understanding of how to enhance and improve your organization’s internal communication program. You’ll also learn best practices for improving employee collaboration, earning the support of senior leadership, and using social enterprise technology tools to reach your goals.
Panel Discussion with Experts in Content Marketing
The growing interest in content marketing has been formalized by the creation of groups—within brands, at publishing companies and at marketing services agencies—to approach the development of branded content not only strategically, but systematically and continuously, tackling it essentially as journalists in what has come to be called a “brand newsroom” environment (complete with writers, editors fact checkers and the like).
Join us August 4 for an interactive panel discussion moderated by Mike Winkleman, president of the content marketing agency Leverage Media and a former chair of the Content Council.
Our panel of experienced practitioners will discuss:
· How it works
· Who’s doing it
· What sort of content is being created
· How it’s being distributed
· What value it’s bringing in
Diversity and Communications
Diversity & Inclusion initiatives are a staple of the modern workplace, but how exactly do we leverage them to boost organizational engagement and send the right message externally?
Join us on June 18 for an interactive panel discussion on the opportunities that Diversity & Inclusion programs can provide communicators like you. Industry leaders will share their experiences and offer practical advice on how you can support these important efforts, while integrating them into your daily work. Together we will help answer some common questions:
- What drives the most successful diversity programs?
- How does the employee base view diversity efforts and the communications around them?
- What are the new expectations for corporate communications to support programs externally?
- How can communicators leverage a more inclusive organizational culture for success in other programs?
Making Measurement Matter
KPIs. CTRs. CPAs. Business communicators are inundated with metrics for gauging the success of their efforts, but which ones really matter? How do we incorporate potentially limitless data points into our strategic planning and performance assessments?
Communications managers need to be able to cut through the noise and use the information most useful to them. Our panel of experts will share their preferred ways to use analytics and measurement tools to guide their work.
Communications Technologies – What’s Next for Corporate Communicators
Today’s communications professionals are adept at delivering content and messages through various technologies, but we also know that our evolving technology will shape the way we connect with and engage with audiences.
Join our panel of experts and technologists to discuss the emerging trends and future vision for digital and social media. We will talk about how future audiences may use technologies to engage brands and companies, and what new developments could improve – or impede – the effectiveness of corporate communications.
Don’t miss this opportunity to hear from those with a view to the future and to share your own perspective!
Search Engine Optimization: Promoting Your Story
Search Engine Optimization (SEO) is both a science and an art - and can have a great impact on your internet marketing efforts. Understanding SEO can boost your performance and get your content viewed.
Communicators producing digital content should not miss this master class. Whether you are running a website, posting news articles, publishing a blog or promoting content through social media channels, having a fundamental grasp of basic search engine concepts will help you at almost any level of content promotion.
This 90 minute overview will give you the history behind search engines, how their algorithms work to rank webpages and how to perform the basic research to get your content discovered.
Storytelling in Corporate Communications
We all love good stories that tap into our emotions, interests and views of the world around us. In business, storytelling has the power to forge this connection and drive outcomes by engaging audiences and presenting facts in meaningful, memorable ways.
As communications professionals, we are charged with generating effective stories consistently, repeatedly and on deadline.
Compounding the pressure, the industry’s seismic shift toward brand journalism is rapidly widening the rift between story-based and story-less communications – and the difference between deeply resonating with audiences or simply falling flat.
In this panel discussion, our expert colleagues discussed real-world examples where storytelling cuts through the clutter, how structure and technique can drive communications without dulling creativity, and where to look within your own organizations for compelling,
strategically aligned stories.