NYIABC & Trident Communications LLC
Future of Communications Index
Question 1: My industry is:
Answer Options |
Response Percent |
Response Count |
Finance/Banking |
20.7% |
25 |
Pharmaceutical |
7.4% |
9 |
Medical/Healthcare |
3.3% |
4 |
Consulting |
12.4% |
15 |
Aerospace |
0.0% |
0 |
Manufacturing |
2.5% |
3 |
Professional Services |
8.3% |
10 |
Legal |
4.1% |
5 |
Energy |
2.5% |
3 |
Computer/Information Technology |
5.8% |
7 |
Consumer Products |
1.7% |
2 |
Advertising/Marketing/Media |
13.2% |
16 |
Publishing |
2.5% |
3 |
Retail |
0.0% |
0 |
Food/Beverage/Hotel |
0.0% |
0 |
Other (please specify) |
15.7% |
19 |
Answered question |
121 |
Skipped question |
0 |


Question 2: I work in (check all that apply):
Answer Options |
Response Percent |
Response Count |
Corporate Communications |
58.7% |
71 |
PR/Media Relations |
36.4% |
44 |
Marketing |
29.8% |
36 |
Advertising |
14.0% |
17 |
Internal Communications |
47.1% |
57 |
Executive Management |
12.4% |
15 |
Investor Relations |
5.8% |
7 |
Public Affairs |
9.9% |
12 |
Other (please specify) |
19.8% |
24 |
Answered Question |
121 |
Skipped Question |
0 |


Question 3: Your company's size is:
Answer Options |
Response Percent |
Response Count |
1-999 |
40.3% |
48 |
1,000-5,000 |
10.9% |
13 |
5,000-10,000 |
5.9% |
7 |
10,000-15,000 |
7.6% |
9 |
15,000-25,000 |
6.7% |
8 |
25,000+ |
28.6% |
34 |
Answered Question |
119 |
Skipped Question |
2 |


Question 4: I view the short-term outlook (next 12 months) for communications as:
Answer Options |
Response Percent |
Response Count |
Getting Worse |
16.2% |
19 |
Unchanged |
31.6% |
37 |
Gradually Improving |
48.7% |
57 |
Improving Significantly |
3.4% |
4 |
Answered Question |
117 |
Skipped Question |
4 |


Question 5: I view the medium-term outlook (next 24-36 months) for communications as:
Answer Options |
Response Percent |
Response Count |
Getting Worse |
5.0% |
6 |
Unchanged |
15.1% |
18 |
Gradually Improving |
63.0% |
75 |
Improving Significantly |
16.8% |
20 |
Answered Question |
119 |
Skipped Question |
2 |


Question 6: Budgets for the next 12 months have:
Answer Options |
Response Percent |
Response Count |
Not Changed |
26.1% |
31 |
Decreased |
57.1% |
68 |
Increased |
6.7% |
8 |
Not sure |
10.1% |
12 |
Answered Question |
119 |
Skipped Question |
2 |


Question 7: If you said budgets for the next 12 months have decreased on question #6 please estimate by what percent. If you did not check "decreased" or you're unsure, please skip this question.
Answer Options |
Response Percent |
Response Count |
1-5% |
10.5% |
6 |
6-10% |
17.5% |
10 |
11-15% |
31.6% |
18 |
16-20% |
21.1% |
12 |
21-25% |
7.0% |
4 |
25%+ |
12.3% |
7 |
Other (please specify) |
4 |
Answered Question |
57 |
Skipped Question |
64 |


Question 8: If you said budgets for the next 12 months have increased on question #6 please estimate by what percent. If you did not check "increased" or you're unsure, please skip this question.
Answer Options |
Response Percent |
Response Count |
1-5% |
0.0% |
0 |
6-10% |
33.3% |
3 |
11-15% |
44.4% |
4 |
16-20% |
22.2% |
2 |
21-25% |
0.0% |
0 |
25%+ |
0.0% |
0 |
| Other (please specify) |
2 |
Answered Question |
9 |
Skipped Question |
112 |


Question 9: In the next 6-12 months, you anticipate your department will:
Answer Options |
Response Percent |
Response Count |
Downsize |
23.3% |
28 |
Remain the Same |
65.8% |
79 |
Increase |
10.8% |
13 |
Answered Question |
120 |
Skipped Question |
1 |

Question 10: If you said in the next 6-12 months you anticipate departments downsizing please estimate by what percent. If you did not check "downsize" please skip this question.
Answer Options |
Response Percent |
Response Count |
1-5% |
41.4% |
12 |
6-10% |
13.8% |
4 |
11-15% |
10.3% |
3 |
16-20% |
13.8% |
4 |
21-25% |
3.4% |
1 |
25%+ |
17.2% |
5 |
Answered Question |
29 |
Skipped Question |
92 |


Question 11: If you said in the next 6-12 months you anticipate departments increasing please estimate by what percent. If you did not check "increase" please skip this question.
Answer Options |
Response Percent |
Response Count |
1-5% |
30.8% |
4 |
6-10% |
23.1% |
3 |
11-15% |
15.4% |
2 |
16-20% |
7.7% |
1 |
20-25% |
15.4% |
2 |
25%+ |
7.7% |
1 |
Answered Question |
13 |
Skipped Question |
108 |


Question 12: In the next 6-12 months you see your workload:
Answer Options |
Response Percent |
Response Count |
Decreasing |
2.5% |
3 |
No Change |
16.5% |
20 |
Increasing |
81.0% |
98 |
Answered Question |
121 |
Skipped Question |
0 |

Question 13: Does your company plan to launch new communications programs in the next 6-12 months? Check all that apply.
Answer Options |
Response Percent |
Response Count |
Internal Communications |
54.3% |
50 |
Media Relations |
50.0% |
46 |
Marketing Communications |
62.0% |
57 |
Other (please specify) |
15 |
Answered Question |
92 |
Skipped Question |
29 |


Question 14: Do you plan to increase the use of freelancers or outside companies in the next 6-12 months?
Answer Options |
Response Percent |
Response Count |
No |
63.9% |
76 |
Yes |
36.1% |
43 |
Answered Question |
119 |
Skipped Question |
2 |

Question 15: Do you think social and new media tools will become a regular part of your company's communication program?
Answer Options |
Response Percent |
Response Count |
No |
28.3% |
34 |
Yes |
71.7% |
86 |
Answered Question |
120 |
Skipped Question |
1 |

Question 16: If you clicked "yes" to the question above, which tools? Check all the following boxes that apply. If you clicked "no" to question #15 please skip this question.
Answer Options |
Response Percent |
Response Count |
Facebook |
64.4% |
56 |
LinkedIn |
54.0% |
47 |
Twitter |
73.6% |
64 |
Yammer |
10.3% |
9 |
Podcasts |
54.0% |
47 |
Youtube videos |
44.8% |
39 |
Other (please specify) |
24.1% |
21 |
Answered Question |
87 |
Skipped Question |
34 |

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