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Survey Results
 

NYIABC & Trident Communications LLC
Future of Communications Index

Question 1: My industry is:

Answer Options
Response Percent
Response Count
Finance/Banking
20.7%
25
Pharmaceutical
7.4%
9
Medical/Healthcare
3.3%
4
Consulting
12.4%
15
Aerospace
0.0%
0
Manufacturing
2.5%
3
Professional Services
8.3%
10
Legal
4.1%
5
Energy
2.5%
3
Computer/Information Technology
5.8%
7
Consumer Products
1.7%
2
Advertising/Marketing/Media
13.2%
16
Publishing
2.5%
3
Retail
0.0%
0
Food/Beverage/Hotel
0.0%
0
Other (please specify)
15.7%
19
Answered question
121
Skipped question
0

Question 2: I work in (check all that apply):

Answer Options
Response Percent
Response Count
Corporate Communications
58.7%
71
PR/Media Relations
36.4%
44
Marketing
29.8%
36
Advertising
14.0%
17
Internal Communications
47.1%
57
Executive Management
12.4%
15
Investor Relations
5.8%
7
Public Affairs
9.9%
12
Other (please specify)
19.8%
24
Answered Question
121
Skipped Question
0

Question 3: Your company's size is:

Answer Options
Response Percent
Response Count
1-999
40.3%
48
1,000-5,000
10.9%
13
5,000-10,000
5.9%
7
10,000-15,000
7.6%
9
15,000-25,000
6.7%
8
25,000+
28.6%
34
Answered Question
119
Skipped Question
2

Question 4: I view the short-term outlook (next 12 months) for communications as:

Answer Options
Response Percent
Response Count
Getting Worse
16.2%
19
Unchanged
31.6%
37
Gradually Improving
48.7%
57
Improving Significantly
3.4%
4
Answered Question
117
Skipped Question
4

Question 5: I view the medium-term outlook (next 24-36 months) for communications as:

Answer Options
Response Percent
Response Count
Getting Worse
5.0%
6
Unchanged
15.1%
18
Gradually Improving
63.0%
75
Improving Significantly
16.8%
20
Answered Question
119
Skipped Question
2

Question 6: Budgets for the next 12 months have:

Answer Options
Response Percent
Response Count
Not Changed
26.1%
31
Decreased
57.1%
68
Increased
6.7%
8
Not sure
10.1%
12
Answered Question
119
Skipped Question
2

Question 7: If you said budgets for the next 12 months have decreased on question #6 please estimate by what percent. If you did not check "decreased" or you're unsure, please skip this question.

Answer Options
Response Percent
Response Count
1-5%
10.5%
6
6-10%
17.5%
10
11-15%
31.6%
18
16-20%
21.1%
12
21-25%
7.0%
4
25%+
12.3%
7
Other (please specify)
4
Answered Question
57
Skipped Question
64

Question 8: If you said budgets for the next 12 months have increased on question #6 please estimate by what percent. If you did not check "increased" or you're unsure, please skip this question.

Answer Options
Response Percent
Response Count
1-5%
0.0%
0
6-10%
33.3%
3
11-15%
44.4%
4
16-20%
22.2%
2
21-25%
0.0%
0
25%+
0.0%
0
Other (please specify)
2
Answered Question
9
Skipped Question
112

Question 9: In the next 6-12 months, you anticipate your department will:

Answer Options
Response Percent
Response Count
Downsize
23.3%
28
Remain the Same
65.8%
79
Increase
10.8%
13
Answered Question
120
Skipped Question
1

Question 10: If you said in the next 6-12 months you anticipate departments downsizing please estimate by what percent. If you did not check "downsize" please skip this question.

Answer Options
Response Percent
Response Count
1-5%
41.4%
12
6-10%
13.8%
4
11-15%
10.3%
3
16-20%
13.8%
4
21-25%
3.4%
1
25%+
17.2%
5
Answered Question
29
Skipped Question
92

Question 11: If you said in the next 6-12 months you anticipate departments increasing please estimate by what percent. If you did not check "increase" please skip this question.

Answer Options
Response Percent
Response Count
1-5%
30.8%
4
6-10%
23.1%
3
11-15%
15.4%
2
16-20%
7.7%
1
20-25%
15.4%
2
25%+
7.7%
1
Answered Question
13
Skipped Question
108

Question 12: In the next 6-12 months you see your workload:

Answer Options
Response Percent
Response Count
Decreasing
2.5%
3
No Change
16.5%
20
Increasing
81.0%
98
Answered Question
121
Skipped Question
0

Question 13: Does your company plan to launch new communications programs in the next 6-12 months? Check all that apply.

Answer Options
Response Percent
Response Count
Internal Communications
54.3%
50
Media Relations
50.0%
46
Marketing Communications
62.0%
57
Other (please specify)
15
Answered Question
92
Skipped Question
29

Question 14: Do you plan to increase the use of freelancers or outside companies in the next 6-12 months?

Answer Options
Response Percent
Response Count
No
63.9%
76
Yes
36.1%
43
Answered Question
119
Skipped Question
2

Question 15: Do you think social and new media tools will become a regular part of your company's communication program?

Answer Options
Response Percent
Response Count
No
28.3%
34
Yes
71.7%
86
Answered Question
120
Skipped Question
1

Question 16: If you clicked "yes" to the question above, which tools? Check all the following boxes that apply. If you clicked "no" to question #15 please skip this question.

Answer Options
Response Percent
Response Count
Facebook
64.4%
56
LinkedIn
54.0%
47
Twitter
73.6%
64
Yammer
10.3%
9
Podcasts
54.0%
47
Youtube videos
44.8%
39
Other (please specify)
24.1%
21
Answered Question
87
Skipped Question
34

 

 


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